Lifecycle & Safeguards
Data Retention & Deletion Policy
How Aarozi retains, preserves, and permanently erases data
1. Core Retention Principle
Aarozi stores only the information necessary to provide offline customer retention, loyalty rewards tracking, and communication automations. We never sell merchant or customer data.
2. Retention Schedule by Data Type
| Category | Examples | Active Retention | After Cancellation |
|---|---|---|---|
| Merchant Profile | Business name, email, address, logo, public slug | Active subscription period | Retained in read-only grace; purged upon account deletion |
| Customer Records | Patron name, normalized phone, visits, points | Maintained for loyalty continuity | Exportable by merchant; purged upon account deletion |
| Scan & Visit Logs | Physical scan events, deduplicated timestamps | Rolling 24-month retention | Aggregated into retention metrics |
| Payment History | Razorpay order IDs, invoices, payment IDs | 7 Years (Statutory tax compliance) | Retained for tax & financial audit laws |
3. Subscription Expiry & Grace State
When a paid subscription plan concludes without renewal:
- We never delete your data unexpectedly: Your customer CRM records, loyalty points history, and QR configurations remain intact.
- 7-Day Read-Only Grace: Paid actions (such as automated broadcasts) are paused, but merchants can view and export their customer lists.
4. Permanent Deletion Procedure
Merchants can request permanent account deletion via our Account Deletion Portal. Once verified, all associated customers, visits, offers, reviews, and website settings are permanently purged from active databases within 30 days.